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Crisis Communications

business meeting conference journalism microphones Bad things happen to good companies. It is inevitable. A crisis can strike your business at any time bringing with it economic and emotional turmoil.

Where to turn, what to say and who should handle the questions and inquires? How do you handle the news crews knocking on your door at 6:30 am or when your social media lights up? What you say and do in those first critical moments can define the reputation of your company for years.

Your business’s success and survival will depend on how well you deal with this situation and the media attention. Can you risk not being prepared?

Banister Media has the experience to help you devise a crisis communication plan. We know how news organizations respond to a crisis, what they expect and how they plan to get their story. We work with you to formulate a solid plan to insure that your spokesperson smoothly handles the media frenzy, while minimizing the impact on your business.

Our crisis management plan covers how to:

  • Respond quickly to lessen negative impact of a crisis on your brand
  • Utilize communications tools to accomplish your goals
  • Employ social media and other online communications
  • Use traditional media engagement and messaging
  • Reputation management ensuring consistent, effective communications
  • Prepare and rehearse a “staged” crisis situation

The choice is yours: pray your business never faces a true crisis or plan ahead with a full-scale tactical and strategic plan for communicating effectively and swiftly when a crisis occurs. A crisis can happen at any moment – will you be ready?

Recent Posts

The Ship Goes Down With the Captain

The Ship Goes Down With the Captain

What we read, almost daily, about companies facing crisis or “social embarrassment” proves the need for a solid crisis communications plan. After something bad happens is too late to devise  “what should we do now” strategies. Here’s a real crisis example to see if your company is prepared for the unexpected. “But, truth be told, […]

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