Communicate With Confidence.
What we read, almost daily, about companies facing crisis or “social embarrassment” proves the need for a solid crisis communications plan. After something bad happens is too late to devise “what should we do now” strategies. Here’s a real crisis example to see if your company is prepared for the unexpected.
“But, truth be told, the worst PR damage was inflicted by Carnival’s own chief executive and his communication strategy–or lack thereof.
As a business owner, it’s easy to convince yourself that your company deserves media coverage. Reality is, that it’s far harder to convince others. The best strategy begins with the realization that gaining media coverage is a 5K, not a sprint. Here’s some tips on how to temper your approach to avoid defeat.
A slot as one of several subjects in a trend story or a mention of your company in a product roundup can be just as valuable when it comes to exposure.
The best media training cannot guard against human nature and Murphy’s Law. A well planned news conference or product introduction can go well but can be unraveled by today’s technology catching a CEO or spokesperson with their guard down. Be sure your executive keeps things buttoned down when reporters are on hand.
As surely as the sun will rise tomorrow in the east, politicians and business types will continue to forget the presence of a live microphone at precisely the wrong times.
The business adage “you only get one chance to make a good first impression” is spot on, especially in front of an audience. It’s natural to have stage fright – but delivering a disastrous speech or presentation can do irreparable damage to you and your business. Here’s some mistakes commonly made that can thwart your best intentions.
As we progress in our careers, it is inevitable that our speaking personas become increasingly scrutinized.
