As a business owner, it’s easy to convince yourself that your company deserves media coverage. Reality is, that it’s far harder to convince others. The best strategy begins with the realization that gaining media coverage is a 5K, not a sprint. Here’s some tips on how to temper your approach to avoid defeat.
A slot as one of several subjects in a trend story or a mention of your company in a product roundup can be just as valuable when it comes to exposure.